COMM 405 - Principles of Advertising

Institution:

Holy Family University

Subject:

Description:

Theory and practice relating the purchase and use of advertising as part of the marketing mix. Emphasis on practical applications in message development and campaign management. This course also considers the various media in terms of effectiveness and cost. See MNMK 405. Prerequisite or corequisite: COMM 312.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.holyfamily.edu

Phone Number:

(215) 637-7700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.