BUS 410 - Marketing Research

Institution:

Ferrum College

Subject:

Description:

Application of the scientific method in solving marketing problems. Topics covered include problem definition, research design, data collection, sampling, and interpretation of marketing information. It is highly recommended that students registering for the course have completed MTH 206, Introductory Statistics with Business Applications. Prerequisite: BUS 311. Three hours, three credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ferrum.edu

Phone Number:

(540) 365-2121

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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