BUS 304 - Advertising

Institution:

Ferrum College

Subject:

Description:

Designed to give the student a solid understanding of advertising as a business, as a marketing tool, and as a creative process. Topics to be covered include the economic and social aspects of advertising, advertising agencies, consumer behavior, marketing research, the creative aspects of advertising, and media types. Prerequisite: ECO 202. Three hours, three credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ferrum.edu

Phone Number:

(540) 365-2121

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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