pr 363 - pr Research

Institution:

Capital University

Subject:

Description:

A review of syndicated research used by PR practitioners, the concept and methodologies of evaluative research, and development of the media mix. Students will learn the principles of research and strategic planning, and apply them to research and media planning opportunities. Prerequisite: PR 262 and sophomore standing. Typically offered in fall.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.capital.edu

Phone Number:

(614) 236-6101

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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