Accounting 338 - Consumer Behavior

Institution:

Capital University

Subject:

Description:

Focus on the behaviors of consumers in the marketplace. Topics include consumer psychology, consumer decisionmaking processes, and consumer analysis. A case analysis approach will be used to apply the concepts of consumer behavior to contemporary marketing situations. Prerequisite: 231.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.capital.edu

Phone Number:

(614) 236-6101

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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