Accounting 433 - Marketing Management

Institution:

Capital University

Subject:

Description:

Application of problem-solving techniques in the area of marketing management. Emphasis on planning and implementing the marketing effort, managing the marketing organization and controlling marketing operations. The capstone marketing course, primarily for the undergraduate student seeking a concentration in marketing. Prerequisites: 6 hours of marketing classes at the 300 level plus senior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.capital.edu

Phone Number:

(614) 236-6101

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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