Accounting 330 - Marketing Research

Institution:

Capital University

Subject:

Description:

Study of the concepts and techniques of planning, conducting and presenting marketing research from a managerial perspective. Applications of marketing research such as strategic market planning, brand name and packaging tests, advertising tests, concept and product tests, and test markets will be covered. Prerequisites: BUS 231 and MATH 215.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.capital.edu

Phone Number:

(614) 236-6101

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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