Accounting 335 - Marketing Communications

Institution:

Capital University

Subject:

Description:

An examination of the promotional techniques available to marketing management. Emphasis is given to market analysis and the communication process providing the means for effectively promoting various products. Specific tools of consumer behavior analysis, personal selling, advertising, sales promotion and publicity are examined as components of overall marketing strategy. Prerequisite: 231 or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.capital.edu

Phone Number:

(614) 236-6101

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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