MK 366 - Advertising

Institution:

Central Methodist University

Subject:

Description:

3 hours. Hands-on approach to the advertising campaign and stresses the utilization of marketing research for the development of creative concepts and strategy. Emphasis is placed on problem-solving and the production of copy and visuals as well as the refinement of presentation skills. Prerequisite: MK330.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.centralmethodist.edu/

Phone Number:

(660) 248-3391

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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