BUS 4113 - Internet Marketing

Institution:

Bluefield University

Subject:

Description:

This course provides an introduction to internet marketing, framing the market opportunity, marketing strategy in internet marketing, drafting the customer interface, designing the marketing program, branding, pricing, promotion, public relations, designing the market space matrix and evaluating the marketing program. (On Demand)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bluefield.edu

Phone Number:

(276) 326-3682

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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