COM 3243 - Advertising and Promotions

Institution:

Bluefield University

Subject:

Description:

A comprehensive examination of the research, planning and production required to create and evaluate advertising campaigns. Attention is given to the interrelationship among advertising creative strategy, management issues and message impact. Prerequisite: BUS 3023 (Every Year)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bluefield.edu

Phone Number:

(276) 326-3682

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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