ADVT 371 - Advertising:Writing & Design

Institution:

University of Baltimore

Subject:

Description:

Principles of verbal and visual communication in creating and executing advertising ideas. Evaluation of the strengths and limitations of the many forms available in persuasive communication. Advertising copy and design, with particular emphasis on writing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ubalt.edu

Phone Number:

(410) 837-4200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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