MKTG 440 - Product Management

Institution:

University of Baltimore

Subject:

Description:

Examines methods of creating new ideas, developing product prototypes,modifying existing products, evaluating market response, and commercializing and launching new products and services. Competitive and global changes, and technological, social, legal, economic and related issues are considered in the assessment of market potential, corporate resource needs and eventual success.This course is cross-listed with ENTR 320. prerequisite: MKTG 301

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ubalt.edu

Phone Number:

(410) 837-4200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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