MKTG 415 - Advertising and Promotion

Institution:

University of Baltimore

Subject:

Description:

Communication theories are investigated to provide the tools to effectively plan, implement and evaluate integrated marketing communication programs. Students advance their professional competencies in written and oral communication, teamwork and critical thinking. prerequisite: MKTG 301

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ubalt.edu

Phone Number:

(410) 837-4200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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