CAS 1298 - Advertising Production

Institution:

St. John's University-New York

Subject:

Description:

This course engages students to explore and collectively solve an applied advertising problem culminating with entry in the American Advertising Foundation national student advertising competition. Students learn fundamental creative concepts and digital design production techniques for print, web, and broadcast with the goals of conceptualizing, designing and producing a professional 32-page booklet illustrating a national advertising campaign within a real agency case study competition. Credit: 3 semester hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stjohns.edu

Phone Number:

(718) 990-6161

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.