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Institution:
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St. John's University-New York
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Subject:
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Description:
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This course is designed to provide the student with opportunity of employing promotional techniques as a method of communication between the community pharmacy practitioner and the public. The aspects of pharmaceutical promotion, and copy writing will be discussed as well as the methods employed by the pharmaceutical manufacturer to familiarize medical and pharmaceutical practitioners with the knowledge of pharmaceutical products that are marketed. Lecture, 2 hours. Credit: 2 semester hours.
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Credits:
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2.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(718) 990-6161
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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