MKT 4305 - Advertising/Marketing Research Project

Institution:

St. John's University-New York

Subject:

Description:

Prerequisites: MKT 3301, 3305, 3312 and/or instructor's permission. This advanced course combines principles of marketing research and advertising to a real-life marketing problem presented in a "case study" by a majormarketer. Students organize, conduct, analyze and interpret marketing research. Course is a prerequisite for MKT 4306. Credit: 3 semester hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stjohns.edu

Phone Number:

(718) 990-6161

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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