MKT 3312 - Marketing Research

Institution:

St. John's University-New York

Subject:

Description:

Prerequisites: MKT 3301, DS 2334. This course examines various research procedures, including survey design, sampling, datacollection techniques and analysis and reports. The student is exposed to the application of these procedures to specific aspects of marketing, such as consumer product testing, advertising and consumer behavior. Credit: 3 semester hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stjohns.edu

Phone Number:

(718) 990-6161

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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