MKT 3315 - Product Management

Institution:

St. John's University-New York

Subject:

Description:

Prerequisite: MKT 3301. Subject matter includes the meaning, importance, corporate objectives and planning for new products; and forms of new products, organization of the new product activity; activities in each stage of new product development; and the process of new product adoption by consumers. Credit: 3 semester hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stjohns.edu

Phone Number:

(718) 990-6161

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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