CM 304 - Advertising

Institution:

Southern Vermont College

Subject:

Description:

An introduction to advertising techniques, such as the formulation of sales propositions directed at target audiences, product positioning strategies, brand image development, media buying and the role of creativity in written and visual solutions to sales.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.svc.edu

Phone Number:

(802) 447-6324

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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