MGMT 325 - Integrated Marketing Communications and Promotion Management

Institution:

Saint John Fisher University

Subject:

Description:

This course encompasses the study of marketing and promotional tools such as advertising, consumer sales promotions, trade sales promotions, direct marketing, packaging, point-of-purchase displays, and other related topics. Students have the opportunity to assess the appropriateness of various promotional tools in fulfilling specific promotional objectives and to gain an understanding of the special societal and ethical responsibilities of those in this business. As an integral part of the learning process, students engage in team-based critical-thinking exercises designed to give them experience in the application of these complex concepts. Prerequisite: MGMT 221.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjfc.edu

Phone Number:

(585) 385-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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