MGMT 324 - Marketing Research

Institution:

Saint John Fisher University

Subject:

Description:

The purpose of this course is to provide students with a thorough understanding of the marketing research process. Areas covered include collection and analysis of qualitative and quantitative data for exploratory and confirmatory research. The students have the opportunity to apply marketing research concepts to a large number of real-life marketing situations. Prerequisites: ECON 221, MGMT 221.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjfc.edu

Phone Number:

(585) 385-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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