SPST 320 - Sport Marketing and Promotions

Institution:

Saint John Fisher University

Subject:

Description:

A study of the history of sport marketing with an emphasis on the application of marketing concepts to the sport industry today. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisites: MGMT 221 and SPST 100.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjfc.edu

Phone Number:

(585) 385-8000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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