MG 9263 - Strategic Marketing Seminar

Institution:

Polytechnic Institute of New York University

Subject:

Description:

The purpose of this course is to look at strategic issues in marketing facing firms and industries from both theoretical and empirical perspectives. The seminar looks at product design, positioning, and strategy, distribution, sales force, design of the marketing organization, competition, market structure, problems of information, signaling and pricing, corporate reputation and branding, advertising and promotion, and recent advances in product and service development. Prerequisite: doctoral standing or instructor's permission. Co-Requisite: none.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.poly.edu

Phone Number:

(718) 260-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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