TC 2514 - Marketing and Public Relations Writing

Institution:

Polytechnic Institute of New York University

Subject:

Description:

Almost all businesses depend on effective marketing for their survival. And many organizations seek to increase their visibility, heighten their profile and modify public perception of what they do by mounting public relations campaigns. In this course, students are introduced to, and experiment with, producing a full range of print based marketing and public relations materials, including resumes, brochures, project proposals, newsletters and other direct mail advertising, commercial print advertisements, press releases, and story proposals for the trade press. The course examines the differing goals of marketing versus PR, explores the challenges of successfully "branding" an organization,and emphasizes the importance of strategic, targeted marketing and PR efforts. Connections are made, where appropriate, to marketing and PR writing for electronic and nonprint media. Prerequisite: EN 1204.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.poly.edu

Phone Number:

(718) 260-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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