MG 6073 - Marketing

Institution:

Polytechnic Institute of New York University

Subject:

Description:

Emphasizes the imperative to be customerfocused in the information sectors. Market definition and redefinition due to technological change. Analysis of customer decisions. Strategic choices of markets and products. Positioning for competitive success. Product pricing, distribution and communications decisions. New product development. Market system dynamics and the value chain.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.poly.edu

Phone Number:

(718) 260-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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