MG 9293 - Seminar on Content Innovation

Institution:

Polytechnic Institute of New York University

Subject:

Description:

Because of the development of the Internet, which has provided a robust technology platform on which content can be created, the notion of what comprises content has been expanded to include not only one-dimensional content, e.g. print newspapers, books, and music recordings which have been the core output of traditional media companies but also multi-dimensional, non-linear content which can reside in physical, digital, or hybrid (physical and digital) spaces. The popularization and proliferation of this new type of content has had a profound impact on the development of the creative industries, e.g., publishing, newspapers, video games, fashion, and music and thus presents significant challenges to managers in these industries. This seminar will explore the evolution of content innovation and focus on several major issues including the restructuring of the creative industries and related managerial challenges that have resulted because of developments in content innovation; the impact of the restructuring of creative industries on the development of urban centers of creativity and technoculture such as Silicon Alley in New York City, and Hollywood, California; the role of technology companies particularly hybrid telecommunications/ content companies, and how they intersect with the creative industries and influence content innovation; the media and its symbiotic relationship with politics. Prerequisite: doctoral standing or instructor's permission. Co-Requisite: none.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.poly.edu

Phone Number:

(718) 260-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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