MG 7503 - Electronic Business Management

Institution:

Polytechnic Institute of New York University

Subject:

Description:

Investigates the management implications of electronic business. Topics include: (1) accelerated new product development; (2) impact of technology on the value chain: the changing role of intermediaries; (3) electronic commerce: business models and strategies for survival general lifestyle; (4) implications of "being wired"; and (5) business applicationsinvolving collaborative communication, computation and teamwork. Course material is designed to be dynamic and Internet- based, reflecting the nature of change in electronic commerce and the IT industry, and the potential implications of electronic business for managers. Students work on a project that requires: following developments in the business and IT press, interviewing managers and product developers and simultaneously testing and discussing current developments in the e-commerce marketspace. Classes are conducted using the case method, and a high level of class participation is expected.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.poly.edu

Phone Number:

(718) 260-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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