MG 6753 - The Media and Entertainment Sector:Structure,Organization and Management

Institution:

Polytechnic Institute of New York University

Subject:

Description:

This course provides an introduction to the various industries that comprise the media sector and outlines the major issues confronting these industries as they grapple with incorporating digital-based and mobile innovations into their businesses. The structure of industries within the sector will be discussed as well as how managers are recalibrating their business models and redesigning their organizations in order to be competitive in the current media and entertainment sector landscape. Issues to be addressed include the new media industry as a catalyst for change; the transformation of traditional content-intensive industries such as the motion picture business; the book publishing business; the newspaper business and the music industry and the newly defined role of users and customers. Participants will read case studies and articles and access other relevant materials in electronic and print format. The emphasis will be on interactive discussions in class and on projects developed by individual participants as well as teams of participants.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.poly.edu

Phone Number:

(718) 260-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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