MG 7871 - Introduction to Managing Intellectual Property

Institution:

Polytechnic Institute of New York University

Subject:

Description:

1.5:0:0:1.5 This introductory course explores the topic of managing intellectual property, which constitutes a major strategic and financial asset of a modern business. IP can be employed to protect existing products, services and business methods and to accelerate development of new products, services and business methods. IP can also be leveraged to enhance the competitiveness, value and profitability of a firm. This is true in the physical world and in the online world of the Internet and eBusiness (where traditional principles of intellectual property rights are often stretched and may need reinterpretation and even modification). Intellectual property is complex and becoming more so as emerging digital technologies advances. Prerequisite: Adviser's approval.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.poly.edu

Phone Number:

(718) 260-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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