MG 8741 - Introduction to Entrepreneurial Marketing and Sales

Institution:

Polytechnic Institute of New York University

Subject:

Description:

1.5:0:0:1.5 This course provides an introduction to critical marketing and sales challenges facing entrepreneurial firms. An underlying theme of this course is that successful innovative enterprises must possess deep familiarity of relevant markets and must be effective in cultivating and reaching such markets. Topics discussed in this course include market identification, segmentation, sales, overall market planning, niche and viral marketing and customers as sources of innovative ideas. Prerequisite: Adviser's approval.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.poly.edu

Phone Number:

(718) 260-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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