MG 4004 - Management Strategy in Technology Sectors

Institution:

Polytechnic Institute of New York University

Subject:

Description:

An overview of the process of implementing a successful management strategy in an information-, technology- and knowledge-intensive environment. Fundamental topics that are covered include: the development of strategic vision, objectives and plans, the implementation of strategy and the evaluation of performance, industry and competitive analysis, SWOT analysis, and competitive advantage and sustained advantage. Advanced concepts discussed in this course include: strategic positioning in global markets, Internet strategy, strategy in diversified firms, and the interactions between organizational structure and strategy and between ethics and strategy. Prerequisites: MG 3204 and MG 3404.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.poly.edu

Phone Number:

(718) 260-3100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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