MKT 430 - Marketing Management

Institution:

Ohio Valley University

Subject:

Description:

An advanced study of the practices and policies of sales and marketing management in major business firms. The course includes the study of markets, market trends, sales organization, sales planning and forecasting, sales promotion, advertising, and consumer relations. Prerequisite: A minimum of 9 hours in previous marketing course work or consent. Offered spring, even-numbered years.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ovu.edu

Phone Number:

(304) 865-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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