HSM 460 - Promotions Strategy

Institution:

Delta State University

Subject:

Description:

Planning, executing and controlling of any demand stimulation practices. Problems of persuasive marketing strategy, promotional objectives, methods of implementing these objectives and approaches by which the methods might be blended. Prerequisite: MKT 300. 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.deltastate.edu

Phone Number:

(662) 846-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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