MKT 453 - Business- To- Business Marketing

Institution:

Delta State University

Subject:

Description:

Strategies and methods used in the marketing of equipment, materials, supplies, and services to commercial enterprises, institutions, government, and distributors; purchasing procedures and practices; decision making in all phases of strategy development. Prerequisite: MKT 300. 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.deltastate.edu

Phone Number:

(662) 846-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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