MKTG 540 - E-Marketing

Institution:

California State University-San Bernardino

Subject:

Description:

Development of a web-based marketing program. Discussion of customer data bases, logistics of E-marketing, and the flow of products, funds, and information in E-channels. Focus is on understanding how goods and services are created and delivered through the web. Three hours lecture and two hours laboratory. Formerly a topic under MKTG 590. (4 units)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csusb.edu

Phone Number:

(909) 537-5000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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