AGEC 164 - Agribusiness Sales Management

Institution:

California State University-Fresno

Subject:

Description:

Prerequisite: AGEC 1. Marketing management strategies for stimulating business and consumer demand for agricultural goods and services; food and fiber merchandising using institutional, functional, value approaches; sales program organization and staff development for effective communication of product information and timely completion of transactions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csufresno.edu

Phone Number:

(559) 278-4240

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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