INTL 440 - Cross-cultural Promotional Concepts and Practices

Institution:

New York Institute of Technology

Subject:

Description:

The course is designed to sensitize the student to the cultural antecedents of managing promotional activities in international settings. Of special concern are the areas of advertising, public relations, publicity, personal selling and negotiations. Management of these functions will be investigated within the context of methodologies applicable to "measurement and understanding of cultures, customs and business practices." Prerequisite: MRKT 101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nyit.edu

Phone Number:

(516) 686-7516

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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