MGMT 305 - New Product Management

Institution:

New York Institute of Technology

Subject:

Description:

Techniques and practices applied to conceiving, developing, launching, and managing new products. An in-depth evaluation of the life cycle concept will analyze various stages and how careful planning and managing can extend it. The product management concept and its effectiveness as a management tool will also be studied. Prerequisites: MRKT 101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nyit.edu

Phone Number:

(516) 686-7516

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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