HOSP 230 - Tourism Marketing

Institution:

New York Institute of Technology

Subject:

Description:

Acquaints students with both a practical application and theory of sales and marketing, including advertising and public relations strategies, as they relate to the travel tourism industry. Examines marketing mix, tourism product, consumer behavior, communications and media uses and procedures for advertising and public relations campaigns. Prerequisite: HOSP 306.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nyit.edu

Phone Number:

(516) 686-7516

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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