MRKT 305 - Direct Response Marketing

Institution:

New York Institute of Technology

Subject:

Description:

Provides students concentrating in the field of marketing with an understanding of this relatively unpublicized but highly important growth industry. Organizational utilization, markets served, promotional media employed and strategic approaches as they apply to direct marketing (DM) are studied. Prerequisite: MRKT 101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nyit.edu

Phone Number:

(516) 686-7516

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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