PSYC 235 - Behavioral Sciences in Marketing

Institution:

New York Institute of Technology

Subject:

Description:

An investigation of the behavioral sciences disciplines as they affect marketing decisions. Consideration of such fields as psychology, sociology, and anthropology as the bases for studying consumer motivation and behavior. Prerequisite: PSYC 101.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nyit.edu

Phone Number:

(516) 686-7516

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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