ADVG 401 - Agency Workshop II

Institution:

New York Institute of Technology

Subject:

Description:

This is a continuation of the first level of Agency Workshop in which students pursue more complex and diversified projects. The course poses projects utilizing basic media strategy, e.g., television, radio, newspaper, magazines, outdoor and transit advertising and supplementary media. Visualization continues as an important focus, as do print production techniques, television and radio commercial production and dealer programs. Cost effectiveness factors are a theme throughout. Upper division advertising elective; strongly suggested for advertising majors. Non-advertising majors need instructor's permission. Prerequisite: ADVG 301.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nyit.edu

Phone Number:

(516) 686-7516

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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