ADVG 320 - Business-to-Business Advertising

Institution:

New York Institute of Technology

Subject:

Description:

This course concentrates on that essential segment of advertising directed toward trade and industry. It analyzes and reviews the frequently specialized and often highly technical creative approaches required to reach these markets as well as the highly selective media in which the advertising must run to be most productive. Also included are reviews and appraisals of the "non-media" advertising utilized within these marketing areas. Prerequisites: ADVG 101, MRKT 101, ADVG 220.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nyit.edu

Phone Number:

(516) 686-7516

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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