ADVG 240 - Advertising Copywriting

Institution:

New York Institute of Technology

Subject:

Description:

This course teaches practical application of the principles and techniques of copywriting to the preparation of advertising campaigns. It emphasizes the development of professional skills in writing effective copy for advertising in the print, radio and film/television media. Each student is expected to develop through all stages of preparation all of the following: ad copy and layout for print, script for radio commercials with all necessary cues for sound effects and music, script and storyboard for a commercial to be produced on film or videotape. Required of advertising majors. Prerequisite: ADVG 150.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.nyit.edu

Phone Number:

(516) 686-7516

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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