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Institution:
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Canisius University
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Subject:
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Communication Studies - COM
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Description:
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Theoretical perspectives on various forms of public relations writing and the applications of each. Writing and editing skills. Students produce portfolio of PR writing tools and techniques. Prerequisite: COM 312. Fall problem-solving through analysis of a variety of PR case studies in major areas of the field, including employee relations, consumer relations, media relations and crisis communications. Spring
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(716) 883-7000
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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