COM 353 - Advertising Media Strategies

Institution:

Canisius University

Subject:

Communication Studies - COM

Description:

Topics include client/business strategy, marketing communication planning, media plans, media mix (TV, print, Internet, etc.), media sales and the most efficient, effective way to plan and place an ad campaign. Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.Canisius.edu

Phone Number:

(716) 883-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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