AGEC 64 - Agricultural Sales and Promotion

Institution:

California State University-Fresno

Subject:

Description:

Principles and practices of selling agricultural products; merchandising techniques and sales approaches; customer prospecting and service; promotional programs, advertising campaigns, and public relations for agricultural industries and organizations; multimedia utilization strategies; written/ oral communication abilities, and computer presentation skills development.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csufresno.edu

Phone Number:

(559) 278-4240

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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