BUS 534 - Strategic Brand Management

Institution:

University of Illinois at Springfield

Subject:

Business Administration

Description:

This is an advanced elective course that extends the knowledge base and skills taught in core MBA coursework. In this course students assume the role of brand manager of a company and are responsible for making decisions regarding market segments and the marketing mix (i.e., product, price, promotion, and distribution) for several brands. Students will make decisions based upon a comprehensive review of marketing research studies and competitor analyses, and are responsible for the financial performance of the firm. Course Information: Prerequisite: BUS 512. 3.000 Credit Hours Levels: Doctoral - Springfield, Graduate - Springfield, Undergrad - Springfield Schedule Types: Lecture-Discussion, Lecture Business and Management College Business Administration Department

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uis.edu

Phone Number:

(217) 206-6600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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