AGEC 52600 - International Food And Agribusiness Marketing Strategy

Institution:

Purdue University-Main Campus

Subject:

Description:

Credit Hours: 3.00. Students will develop their analytical, decision-making, and communication skills related to marketing management of food systems in the world economy. They will analyze a foreign market's potential and market entry strategies; compare consumer differences and similarities across markets; define issues related to marketing mix standardization or adaptation; and evaluate effects of economic, social, and legal environments on marketing strategy. Typically offered Fall. 3.000 Credit Hours Levels: Graduate, Professional, Undergraduate Schedule Types: Lecture College of Agriculture College Agricultural Economics Department Course Attributes: Upper Division

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.purdue.edu

Phone Number:

(765) 494-4600

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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